Rejections

Okay, so I'm used to getting rejections that say stuff like "not the right fit for them" or "does not meet their needs at this time", but this is a new one:

"We enjoyed your work but we don't have the resources to make it the success it should be"

So what exactly does that mean? Is this simply a nice way of saying my story wasn't good enough? They did say they enjoyed it though.

Hmmm...